What are the different bidding strategies in Google Ads?

The pros and cons of every automated Google bidding strategy. By Simon Windsor.   What are automated bidding strategies? When it comes to paid search advertising, Google Ads is the undisputed leader. Part of the reason for its success is the variety of bidding...

How To Create The Best Google Search Text Ads

How to Create the Best Google Search Text Ads By Simon Windsor Creating a great Google search text ad is all about understanding what your audience is looking for and then crafting an ad that speaks to their needs. In this post, we’ll walk you through the...

How To Research Keywords Using Only Google Ads

How To Research Keywords Using Only Google Ads Features By Simon Windsor   What is keyword research? Keyword research is the process of finding and selecting the most relevant and effective keywords for your Google Ads campaign. There are a number of different...

What Should I Include Within A Structured Snippet?

What are structured snippets & How Should you use them? By Simon Windsor   What are Structured Snippets?   Google Ads allows advertisers to highlight specific information about their product or service in a structured way. This feature is called...